Gambling, in the form of playing games of chance and win, dates back to ancient times. Nowadays, online casino gambling has gained great popularity. This is one of the most popular source of entertainment for people all over the Earth. Where is the secret to the success and unlimited expansion of gaming business? Why does this industry continue to grow at such a fast pace? The key to success lies in the fact that the developers always follow the needs, interests and quests of their clients. Only a good quality game can give a player the chance to see the triple aspects of the activity to play, have fun and win. The amount of quality games software developers can offer to players seems to be the most important factor in the success and growth of modern casino industry.
AMAYA Online Casinos
Every day new casinos appear on the market stage. Every casino tries to give the players only the best on the market. Competition raises success, rivalry requires improvement and demand for new and better games. Big names of industry leading software developers like NetEnt, Playtech and Microgaming have taken a solid position on the global market. Amaya Gaming is also considered one of the top giants in the industry that creates partnerships with top rated online casinos.
As an entertainment solutions provider Amaya Inc. designs, develops, manufactures, distributes and sells high quality and innovative technology driven products. Their final clients are leading names in the gaming industry. Nowadays Amaya's titles can be found in online casinos as well as in some of the best known land based casinos across the planet.
Success Needs Changes
Business should be flexible and adapt to the requirements of the time it works and develops. Amaya Inc. have recently announced that they started official re-branding. The company's first plans were to change their corporate name but the things we could witness were the legal procedures and a vote for investors they have undergone. As soon as you type in amayagaming.com, you will be instantly taken to the name of The Stars group. The Canadian online gambling giant has not only changed its name, but also their head office moved from Montreal to Toronto.
We can only guess what is the real cause for such a facelift – to get rid of some bad press or just further expand their client base. Let's start from the beginning. The re-brand was announced in May 2017. And this was done immediately after they revealed their financial results for the first three months of the current financial year. The figures showed an increase of more than 17% in revenue compared with the previous year.
The former Amaya CEO David Baazov and his multiple security fraud charges could be an other reason for the big nip and tuck. After he was charged by the Canadian regulators he left the company in August 2016. At the end of the same year Baazov tried to buy the company with a group of investor nobody knows.
On the 1st of August in 2017 the company re-branded officially and is now known as The Stars Group. By changing its name the company distanced itself from the bad choices and business steps taken by its former CEO. Steadily stepping on the success branded base laid by Amaya, the Stars Group are now doing their best to increase and expand their business in the right direction.
In the shortlist with the top casino software providers
It was in 2004 that this leading software developer was founded. Their first steps in the gaming business were to create land based casino products. Soon after that they found their way to enter the online casino industry too. High quality slots, table games, poker software, lottery products and sports betting products with the name of Amaya or rather The Stars Group company can be found on the market now.
Over the years Amaya have acquired some of the biggest and most popular betting companies. Acquisitions as famous as Chartwell, Cryptologic and OnGame have helped the company to grow into one of the most powerful gaming platforms which can be found online. More than 1,500 employees work for The Stars Group nowadays. With such a big number of high qualified specialists the company has all the prerequisites and skills to produce massive quantities of good quality slots, table games and other casino software for leading names in the casino industry. Only a group of stars can work for casino stars.
With all the successful partnerships the company have realized they have been working in a good collaboration with some of the biggest slot manufacturers in the casino industry. As a final result the creations of The Stars Group - games of all shapes and sizes can be played at any of the top rated online casinos. And this can be very well seen in the list given below.
An exquisite experience is guaranteed to casino players with variable interests and tastes. There are games designed for different devices, such as desktop, tablet and mobiles. Top quality graphics, superb sound and innovative themes are the main features of the games produced and supplied by The Stars Group. Additionally to this all their slots and games possess a solid and high Return to Player rate reaching 90 to 97%.
The Stars Group developers keep pace with the latest technical novelties and discoveries in this area. The capital vision of the company is to use all the innovations in technology for meeting the interests, needs and demands of their online, mobile and land based casino customers.
Amazing Variety of Games
The Stars Group company implements the perfect succession between the good old practices from the Amaya titles and the modern innovations in the high technology for a bigger player returns and better satisfaction. The offers of games start with the normal online slots and table games, go through lotteries and reach poker and scratch cards.
In any top rated online casino players are offered with more than 300 games to meet any special taste. Among the games from many other developers most of The Stars Group games will come under the popular names of Aristocrat, Chartwell and Cryptologic.
Some of the newest masterpieces of this casino gaming provider are PokerStars, BetStars, PokerStars Casino, PokerStars Live and Full Tilt. Players can look for these exclusive brands only in elite casinos. The pleasure of playing such fabulous games is guaranteed.
A Real-life Experience with Live Casino Games
The Stars Group can offer their customers various pieces of the gaming industry pie to satisfy any taste. The decent collection of live casino games they have can provide a real-life experience to players who are keen on this type of casino games. No need any more to spend time for going to a land based casino, players can enjoy the feeling directly from the comfort of their own home. They can choose from interactive live blackjack, live baccarat and roulette variants which are all played with real dealers.
Players who are interested in different poker events like festivals and tournaments will be delighted to know that The Stars Group own PokerStars Live. Customers from all over the world can get information about all the PokerStars sponsored live events and card rooms and participate in different tournaments and competitions. The gaming experience from competing for big prizes on various sizes of bankrolls can be mind-blowing.
Diversity of Top Quality Mobile Games
No need to get bored while commuting any more. You can use the hours for going to/from work for playing your favourite casino games and why not get some wins too. Most of the gamed developed by The Stars Group are accessible on mobile sites. The format is HTML5 which makes it run easily across any mobile devices.
A rich selection of top quality slots and other games which are playable on mobile devices are provided by The Stars Group known before as Amaya. Fans of online casino games can use a tablet or any other mobile device and make their choice from the long list readily available. They can find also games from other companies like Betsoft, IGT and Cryptologic. Our recommendation is to take always a test spin or 5 on any of the slots when you start playing at the top rated The Stars Group casinos!
Bonuses and Promotions
There are some very important features that makes an online casino really attractive more and more players. On the first place we can put the wide range and quality games available. On the second place come the promotions and bonuses on offer. The attention of the users is usually captured by the welcome bonus but many players read the news and follow the promotions which are regularly offered.
In the list with casinos The Stars Group have partnerships you will see most of the biggest names on the market. Millions of players are attracted by these giants and their amazing welcome bonuses, daily/monthly promotions, rewards, cash backs and others. Regular players are usually informed about a range of exclusive promotions. Such promotions are often linked to one or more games provided by the software developer.
Feel Safe and Secure
The wide range of certifications The Stars Group have, prove that everything in this betting software company is put under a quality control. Independent betting standards organizations such as eCOGRA, TST International, Gaming Laboratories International, NMi Gaming, Cognosec and the European Betting & Gaming Association have given their permit and certification for the group. Additionally to all these the Gambling Commission of the United Kingdom and the government of Gibraltar and Malta have also licensed the business of The Stars Group. All this list with awesome names definitely show how trustful and reliable this software developer can be.
The Stars Group's betting systems and organization have been tested by independent auditors. Their final conclusion is that the products meet all the requirements and industry standards. Any casino player can feel safe and secure with the creations developed by this company. The games of the Stars Group are one of the most secure and fair ones in the casino market. The business of the company is completely legal and The Stars Group can operate in the market of online casino industry all around the world.