Women compared to Men in Online Gambling
Online gambling market has been admitted for years as a “male territory”. Nowadays slowly but surely women are finding their feet in this area as in many others. Recent inquiry made by BGO casino about how women compare to men in the online gambling market shows that 2% of wagers placed on live dealer games have been done by women. It was also found that the female customer base is standing at 40% strong.
Obviously the male presence dominates at online casinos, but nowadays research shows that women are making their certain mark
One in a million
In general women are not live dealer games fans. Actually most female players prefer online slots or bingo. At bgo casino 45% of bingo bets are placed by women.
Online casinos as bgo casino have organized campaigns to attract the female users. Some of these campaigns, such as Paris Hilton had massive success and the result was a rapid increase of female players at the casino.
On 14th April this year, a lucky lady from London beat the odds of 625 million to 1 when she succeeded to strike jackpot winnings of £1.7 million ($2.2 million) on 2 progressive jackpots on the Star Lantern slot. The same lady two weeks later cashed in on another £627,000 on the same slot.
This example of massive win can be a good motivation for all female players. It shows that while having fun girls can win as well.
The truth from the statistics
Based on recent research done by the UKGC, the number of the women gamblers increases. The figures show that 44% of women are interested in online gambling. 30% of women declared that they have taken part in gambling of some sort during the past month. The National Lottery was not included in this statistics.
Obviously, a significant part of online casino sites, especially bingo sites have been designed for the female customers. The sites have pink, perfect and frilly design hoping to catch the female eye.
Some site operators have recently found out that women do not need lavish design screaming 'Ladies'. Actually the thing ladies need is a place they can have fun with a variety of gaming options. According to the bgo casino research women like quite a lot social gaming. 19% of women participate in social gaming versus 23% of male users. Those who are active on social sites as Facebook prefer playing these social games as well.
Luck or Strategy
The statistics shows that men are the most active part of online gamblers compared to the women gamblers. (21% - men; 14% - women). Women especially love games of luck. They tend to play online slots and bingo games. On the other hand, men prefer games that require better strategy and skills, such as poker, sports betting and table games.
Actually the positive thing is to see that slowly but surely the number of female gamblers is increasing all around the world.