Players are better protected now at William Hill Casino

Online gambling as an activity of entertainment should be executed responsibly and fun must be kept because a huge problem may appear for any user with little or no self-control.

As online gambling becomes more popular every year problem gamblers appear as a bigger problem. Statistics show there are about 35.5 million gamblers in the UK. 430,000 of them are problem gamblers and more than 2 million are at risk of problem gambling.

Casinos have to take all the necessary extra measures to protect players and avoid gambling problems. In many countries where online gambling has been legalized strict ruling has been introduced for the operators to meet their social obligations.

William Hill has started a responsible gambling initiative to protect players by using Nobody Harmed Program

Changing Views

According to Philip Bowcock, the William Hill CEO, the new Nobody Harmed program started recently at this top bookmaker will help much better at recognizing the hidden side of gambling. William Hill customers in the UK and all over the world will stay now safe in shops and online.

The company is trying to take the problem in gambling as serious as they should. This online casino have changed their views and realized that protecting players is very important for the future of the casino and the industry in general.

William Hill Casino has started a program which includes branding, designing and marketing of any and all products. The capital aim of this program is to make possible that players stay in control at all times. The casino will be able to identify players that are considered at risk of developing a gambling problem. Additionally to this the company will provide these risky customers with strong support services. William Hill retail and online staff will take immediate action in cases of identified problems.

Taking Action

The most immediate actions taken by the company includes mandatory use of limit-setting and time-out tools by gamblers that are in the age group of 18 to 21. Actually users from this age group are most likely to lose control and become addicted and drastic measures should be taken there.

The company becomes an active and collaborative partner in advertising live sports. The new program will achieve its aims only by listening to those who are devoted to the issue.